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Sustainability Focus by Val Fraser-Jacobs

Sustainability Focus by Val Fraser-Jacobs

Sustainable fashion is a powerful way to reduce our ecological footprint and promote more ethical practices within the industry. In a world facing environmental challenges, we should be aware that our choices must extend beyond style and comfort.

More and more companies are seeking alternatives and we are interested in championing them. We care deeply about the materiality and production of fashion; so we are taking this opportunity to share with you some of the innovative practices, carried out by the brands, that we are proud to stock and share a fact check around sustainable terms, fibres and fabrics.

 A new brand for Annabelle 87, Skatie Brand, produce long lasting investment pieces with a conscious approach. They commit to planting a tree for each order taken to offset the CO2 generated by shipping. They use recycled packaging and 70% of their energy is solar generated. Read more about their projects in Spain and Tanzania here.

 Compañía Fantástica is a casual brand with colourful prints, offering quality at a good price. Using sustainable fabrics, planet friendly dyes and biodegradable packaging, they aim for less waste by only producing on demand. Compañía Fantástica also collaborate with non-profit associations committed to causes such as the protection of women, children, animals and health and scientific research. Read more about their work here.

Danish brand MUNTHE design for longevity, and are working towards zero waste by; producing only to order, donating clothes to RED CROSS, providing

a care and repair service and by using recyclable packaging. 

They also work with individuals and organizations to benefit both national and international communities including PLAN, Mothers Help and the Danish Womans’s Society. Read more about their good work here 

What is Sustainable Fashion?

Sustainable fashion is clothing that has been produced in the most ethical way, from the materials used through to supply chain practices. For brands, this means reducing their negative environmental impact. Sustainable clothing uses biodegradable components from natural or recycled fibres; these materials are grown with no pesticide or fertilizers, consume less energy and water and employ no chemical treatments, thus reducing the overall carbon footprint.

We have all heard of Organic Cotton, but what does it mean?                                                                                                                        Organic cotton has a low impact on the environment, it’s grown from seeds which haven’t been genetically modified, without toxic substances and polluting pesticides and it's also grown in healthier soil. Because of this the textiles made from organic cotton are generally of a better quality. By seeking out organic cotton alternatives, you act ethically and sustainably by encouraging cotton grown without pesticides and reducing harm to the planet.

Let’s Talk Tencel

Tencel Lyocell is a brand name for a range of sustainable fabrics all made from the wood pulp of sustainably-managed tree plantations. A high-end material, Tencel is both soft and durable. This versatile fabric has captured the attention of more environmentally-conscious brands and consumers making it an attractive option for those seeking sustainable wardrobe choices. This is good news, considering concerns about deforestation.

Is Polyester ok if it’s recycled?

Recycled polyester gives a second life to a material that’s not biodegradable and would otherwise end up in landfill or the ocean.

Fun fact, did you know that five water bottles will make enough fibre to produce one extra-large T-shirt!


The new Viscose - LenzingTM EcoVeroTM

A sustainable and stylish fabric, Ecovero is a perfect choice. It’s a regenerated cellulose fibre made from certified wood and pulp sources. The production of this fibre produces up to 50% lower emissions than conventional viscose.

This makes Ecovero not only a sustainable choice but also a responsible one. It’s a fibre that you can feel good about wearing, knowing that it came from renewable sources and had minimal impact on the environment.


Deadstock Yarns

Iconic brand Dawn x Dare create sustainable knitwear by using left over yarn. All knits have unique in colour combinations - no two are identical. It takes 2-3 days to create these beautiful hand knits! The RAF standard (Responsible Animal Fibre Standard) ensures that animal fibres only come from certified farms. The SS collection uses organic cotton and the best mohair yarn. Creating knits by hand, they deliver a high quality product using sustainable production methods.


As Vivienne Westwood once said, ‘Choose well, buy less and make it last’.

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